Your periodic reminder about just how metal Finns really are: recently, I was reviewing a product brief for my day job from a Finnish company that has absolutely nothing to do with metal. On certain pages, when they didn't have a diagram that fit the context, the company would include stock photos - presumably to reinforce the company's image as hip and energetic. One of these photos - the one to the left - definitely looks like a woman head banging. And that's not just energetic: that's frickin' awesome.
Monday, February 22, 2010
Metal in Marketing
Your periodic reminder about just how metal Finns really are: recently, I was reviewing a product brief for my day job from a Finnish company that has absolutely nothing to do with metal. On certain pages, when they didn't have a diagram that fit the context, the company would include stock photos - presumably to reinforce the company's image as hip and energetic. One of these photos - the one to the left - definitely looks like a woman head banging. And that's not just energetic: that's frickin' awesome.
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